Find Your High
Proper was a collective of information-obsessed stoners with a single goal—assist the cannacurious in finding the right products that fit their lifestyle. And as someone who has found themselves in a smoking circle or two over the years, I take a lot of pride in helping people find their high.
As Head of Content and sole creative, I built the content behind Proper’s growth from a review site into a full marketplace: every e-commerce flow, the “good for” filters that let people shop by how they want to feel, and 100,000+ product pages, all written within cannabis regulations. Along the way, I handled everything from our CMS, social accounts, and roster of freelancers to light design work, heavy editing, and writing damn near every word on the site. Scroll down for a few samples of my work, and if you’re looking for the lowdown on the best ways to get high, I got you.
Site Content
It doesn’t matter if someone is a seasoned stoner or looking to pick up their first product, I curated Proper’s content to ensure we remained an authoritative, efficient, and informative resource for every cannabis consumer.
Editorial Content
For those looking to learn a bit more about bud, Proper’s editorial content was a cannabis Master Class.
Brand Partnerships
Be it shining a light on social equity initiatives or helping launch a new product line, I leveraged Proper’s audience to give budding brands a leg up.
Social Campaigns
Weed might sell itself, but through social campaigns and curated newsletters, I did what I could to help it fly off the shelf.