Designed To Be Seen.
Made To Be Felt.
Dubbed the internet’s favorite light company by Wired and named one of today’s best inventions by Time, Gantri is proving that designer lighting can be as personal, warm, and sustainable as it is beautiful.
As senior and sole copywriter, I shaped Gantri’s voice—taking it from an emerging brand to the next leader in modern lighting. Through a full rebrand and countless product launches, I crafted messaging that made these high designs feel human, and wrote the language and flows for its newest offerings: Gantri Trade, Gantri You, and Gantri Made.
I concepted and executed multichannel campaigns, conducted creator interviews, built every lifecycle message from welcome to winback, more than doubled email conversion, and drafted everything from product descriptions to PR releases. If it was written, clicked, or talked about, I had a hand in it. Scroll down to see how my words helped build the brand.
Creative Strategy & Campaigns
Whether I was launching a new product or concepting for the holidays, I turned our creators’ bold visions into campaigns that resonated—like celebrating the striking blend of technology and fashion in TOMBOGO’s Bag Table Light. A one-of-a-kind piece that turned heads at Paris Fashion Week.
Lifecycle Messaging & Automation
As Gantri’s email marketing manager, I made our messages feel more like a conversation than a sales pitch. I built automated lifecycle flows, from post-purchase emails that turned made-to-order wait times into part of the story to winback campaigns, and increased email conversions by 150% year over year.
Social & Video
Scripts, social, you name it—I ensured every piece of content was as bright as the lights it was selling. Like this Gantri You video where we debuted the ability to customize every light, empowering consumers to create designs that reflect their personal story.
Website & Brand Copy
I kept messaging consistent and clear to create a seamless user experience across every page, be it breaking down technical concepts like digital manufacturing in our About section, staying ahead of FAQs, or curating lookbooks like the one above that showcased our latest inspirations and updates.