Local Experts, Global Reach
Thousands of Hosts. Thousands of ways to share their world, through food, through landmarks, and most importantly, through a local lens. This diversity is the heart of Airbnb Experiences, but it also creates real editorial challenges in maintaining a consistent voice across 650 cities.
As Lead Copywriter and Copy Editor, I’ve helped shape raw submissions into guest-facing listings during the 2025 relaunch and beyond, balancing global standards with individual personality. From working with Hosts to writing, editing, training writers, and maintaining quality standards across both human and AI-assisted content, I make sure every word contributes to a clear and compelling narrative. The result is PDPs that help travelers know what to expect—and allow Hosts’ voices to resonate worldwide.
For Airbnb’s highest-profile Experiences, I’m the principal writer, crafting tier-one launches and partnerships like the FIFA World Cup and Art Basel alongside product, design, marketing, legal, producers, and the Hosts themselves. I also built, pitched, and shipped the agentic AI systems that help write listings for and with Hosts, sharpening each story without compromising the voice behind it. Today, I maintain them for more than six teams across the company.
See the Experiences live: FIFA World Cup 26 · Art Basel Paris